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Superbowl Sunday, McDonalds and Going back to South Africa

Monday, February 8th, 2010

Heeeeyyyyyy worrrrrld!!! How are you guys? Hope ya’ll got to watch our game against the Celtics Sunday afternoon before the Super Bowl came on. In that third quarter we played about as well as we have all season. I think somebody said we had a 19-0 stretch in that quarter that completely turned the game around.

Afterward everybody was asking me if that was a statement game for us because it was on national TV and it was the Celtics and it was in Boston and yad yada yada. But I think it was a statement to ourselves about how good we can be when we play together, talk on defense and share the ball like we did. When the ball is going in and out, that’s where we’re getting open shots and clean looks on the post. Hopefully, it was a learning game for us.

I know how everybody out there loves the commercials during the Super Bowl, so I hope ya’ll got to see my new McDonald’s commercial with LeBron just before the game came on.

It was pretty tight, huh??? Ya’ll like when ya boy rips the rim down and the backboard just explodes with glass everywhere? That was so much fun to make. I would love to do something like that during a game. I did shake the shot clock loose last year during a playoff game in Cleveland, but I’ve never shattered a backboard during a game. I’ve broken a few rims when I was in high school, but nothing like blowing up the backboard.

Something else for ya’ll to watch out for: Adidas is gonna send me to South Africa this summer to cover the World Cup as a member of the media. They want their basketball guys interviewing soccer players and mixing and matching the sports. I think it will be a lots of fun, but I’ve got to do a lot of research because I don’t know the first thing about soccer, ya’ll?

A fan at our game on Friday night gave me an autographed jersey from Brazil’s soccer team, but I don’t have a clue who it is. I still put it up on my wall of fame with all of the other jerseys that I have.

Well, we got another game Monday against New Orleans. Then, we’ll be in Chicago and Cleveland before the break. All ya’ll little homies watch out for me coming to a city near you. And then thanks to ya’ll’s votes, I’ll be in Big D over the weekend at the All-Star Game. It’s gonna be fun, and I’m looking forward to trying to give back to all of the fans who voted for me. Thanks, you guys.

I’m outta here. Peace out.

—DWIGHT

Fans: Be sure to check out Dwight on Twitter, Facebook, RenRen and Superfan

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McDonald’s Announces Contract Renewal with NBA All-Star Dwight Howard

Tuesday, February 2nd, 2010

McDonald’s® Announces Contract Renewal with NBA All-star Dwight Howard

Howard to Star in Remake of Classic Super Bowl Commercial with LeBron James and NBA Legend Larry Bird

OAK BROOK, Ill. (Feb. 2, 2010) – McDonald’s confirmed today NBA All-Star Dwight Howard of the Orlando Magic has renewed a multi-year agreement with the company, extending a relationship that dates back to 2008.  Although financial details of the contract will not be disclosed publicly, Howard’s agreement includes support of several McDonald’s programs, promotions and other initiatives in coming months. This month, Howard will back McDonald’s sponsorship of the 2010 Winter Olympic Games in Vancouver. Howard was a member of the 2008 gold-medal U.S. Olympic men’s basketball team.

Howard and LeBron James, both McDonald’s All Americans, will star in a remake of the iconic 1993 Super Bowl commercial “The Showdown,” which is set to air just before Super Bowl® XLIV kicks off on Feb. 7. An excerpt from the commercial can be seen on YouTube: www.youtube.com/McdonaldsAllAmerican.

The new commercial titled “Check This” will pit the NBA Eastern Conference rivals against each other in their own unique take on the battle for a Big Mac® sandwich. The TV ad will also feature the reappearance of NBA legend, Larry Bird.  Joe Pytka, commercial director for McDonald’s original 1993 Super Bowl spot, also filmed the latest remake.

“Dwight has been a champion for his team, his community and McDonald’s since we entered into a relationship with him in 2008,” said Neil Golden, McDonald’s USA chief marketing officer. “We are excited to bring Dwight and LeBron – two of the biggest names in basketball today – together for the remake of this iconic commercial, the first of many opportunities to come.”

“I have tremendous respect for the McDonald’s brand and I look forward to continuing my relationship with the company and expanding my involvement in their programs,” said Howard.  “I can’t wait for the new commercial to debut on Super Bowl Sunday. The fans are going to love it.”

“Although McDonald’s officially brought Dwight on board as a spokesman three years ago, the loyalty of this relationship unofficially dates back 21 years,” said Eric Goodwin, President, GSM.  “Dwight’s fondest memories are his first ‘Happy Meal’ and playing in the McDonald’s All American Game.  There isn’t a more authentic partnership than this.”

In addition to marketing promotions, Howard will support the 2010 McDonald’s All American High School Basketball Games in Columbus, Ohio, benefiting Ronald McDonald House Charities (RMHC) of Central Ohio. In 2004, Howard earned McDonald’s All American Game co-MVP and Player-of-the-Year honors in Oklahoma City. He has served on the McDonald’s All American Advisory Council since 2008.

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