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McDonald’s Announces Contract Renewal with NBA All-Star Dwight Howard

Tuesday, February 2nd, 2010

McDonald’s® Announces Contract Renewal with NBA All-star Dwight Howard

Howard to Star in Remake of Classic Super Bowl Commercial with LeBron James and NBA Legend Larry Bird

OAK BROOK, Ill. (Feb. 2, 2010) – McDonald’s confirmed today NBA All-Star Dwight Howard of the Orlando Magic has renewed a multi-year agreement with the company, extending a relationship that dates back to 2008.  Although financial details of the contract will not be disclosed publicly, Howard’s agreement includes support of several McDonald’s programs, promotions and other initiatives in coming months. This month, Howard will back McDonald’s sponsorship of the 2010 Winter Olympic Games in Vancouver. Howard was a member of the 2008 gold-medal U.S. Olympic men’s basketball team.

Howard and LeBron James, both McDonald’s All Americans, will star in a remake of the iconic 1993 Super Bowl commercial “The Showdown,” which is set to air just before Super Bowl® XLIV kicks off on Feb. 7. An excerpt from the commercial can be seen on YouTube: www.youtube.com/McdonaldsAllAmerican.

The new commercial titled “Check This” will pit the NBA Eastern Conference rivals against each other in their own unique take on the battle for a Big Mac® sandwich. The TV ad will also feature the reappearance of NBA legend, Larry Bird.  Joe Pytka, commercial director for McDonald’s original 1993 Super Bowl spot, also filmed the latest remake.

“Dwight has been a champion for his team, his community and McDonald’s since we entered into a relationship with him in 2008,” said Neil Golden, McDonald’s USA chief marketing officer. “We are excited to bring Dwight and LeBron – two of the biggest names in basketball today – together for the remake of this iconic commercial, the first of many opportunities to come.”

“I have tremendous respect for the McDonald’s brand and I look forward to continuing my relationship with the company and expanding my involvement in their programs,” said Howard.  “I can’t wait for the new commercial to debut on Super Bowl Sunday. The fans are going to love it.”

“Although McDonald’s officially brought Dwight on board as a spokesman three years ago, the loyalty of this relationship unofficially dates back 21 years,” said Eric Goodwin, President, GSM.  “Dwight’s fondest memories are his first ‘Happy Meal’ and playing in the McDonald’s All American Game.  There isn’t a more authentic partnership than this.”

In addition to marketing promotions, Howard will support the 2010 McDonald’s All American High School Basketball Games in Columbus, Ohio, benefiting Ronald McDonald House Charities (RMHC) of Central Ohio. In 2004, Howard earned McDonald’s All American Game co-MVP and Player-of-the-Year honors in Oklahoma City. He has served on the McDonald’s All American Advisory Council since 2008.

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Dwight becomes spokesman for AirTran Airways

Wednesday, December 16th, 2009

Orlando Magic superstar Dwight Howard has autographed lots of different types of memorabilia through the years for his millions of fans. But on Tuesday he added a new item to the list: A Boeing 717 airplane.

On Tuesday, Dwight became an official spokesman for AirTran Airways and was on hand as the airline unveiled an Orlando Magic-themed plane. Dwight took one of the first rides on the plane, along with several kids from the Parramore Kidz Zone, a group supported by the Dwight D. Howard Foundation.

To celebrate the addition of Dwight as a spokesman and becoming the official airline of the Magic and the new Amway Center, AirTran donated $5,000 to the Dwight D. Howard foundation and the Orlando Magic Youth Fund on Tuesday.

Dwight said he’s been in talks with Air Tran representatives about a partnership for two years, and he’s excited about joining a company that believes in him and his widespread work in the community.

“It means a lot to me. AirTran has been a great partner with the Magic and they’ve also been there to support my foundation,’’ Dwight said. “It just feels good that they believe in me. We were talking earlier about all of the stuff that we want to do for all of the underprivileged kids in Orlando. It’s really amazing that there are a lot of people out there who really care about the community and that I’m not alone.’’

Dwight joins NBA quarterbacks Donovan McNabb and Matt Ryan, baseball stars Tom Glavine and Ryan Braun, IndyCar racer Danica Patrick and hockey stars Ilya Kovalchuk and Kari Lehtonen as AirTran endorsers. Dwight’s likeness will be featured in radio, online and billboard advertising in the coming months.

“Dwight Howard is one of the most outstanding young athletes in sports today. His accomplishments on the court and his community involvement off the court make him a great fit for AirTran Airways and what we strive to do as the hometown airline,’’ said Tad Hutcheson, AirTran’s VP of marketing and sales. “We look forward to a long and successful partnership with Dwight.’’

Dwight was in awe of the shiny, new plane painted just for the Magic. The body of the plane is blue, white and black, the tail features the Magic’s logo and the engines on both sides are adorned with the words “ORLANDO MAGIC.’’ It is the only NBA-themed plane in use today, although Air Tran does have three NFL-themed planes (Baltimore Ravens, Atlanta Falcons and Indianapolis Colts).

“I’ve never signed an airplane before. To know that it’s going to be one there forever, that feels good,’’ Dwight said. “It’s a really nice design. When you see it in the air you are going to know that it is a Magic plane.’’

Dwight said his partnership with AirTran will allow him to continue to make the Magic into one of the NBA’s most popular and well-known teams. Dwight helped the Magic reach the NBA Finals last June, and he wants fans outside of Florida to think of the Magic when they think of Orlando.

“The first thing I said when I got here is that I want Orlando to be well-known and not just for Disney World,’’ Dwight said. “Everybody has always thought about Disney when they have thought about our town. But I want people to know there’s more to Orlando than just Disney and that the Magic are a really good organization.’’

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